It was a nerve-wracking night during the 10th edition of the Corporate Fashion Awards: the price for the best and most innovative corporate wear collection. Because 48 collections were in the race to win the price, there was a lot of competition for Company Fits. Nevertheless, Company Fits won the price with their custom made corporate wear collection for Lely International.
The 10th edition of the Corporate Fashion award took place in Rotterdam. All nominated corporate wear collection were shown during a spectaculair fashion show. Because sustainability is important to Lely and Company Fits and because Lely is known for its milk robot, we used milk fibre in the new casual workwear collection for both the employees and Lely fans.
By using milk fibre, which is not suitable for consumption, that part of the milk does not go to waste and a silky soft material is developed. A win-win situation! Because this mehtod is very revolutionary, Company Fits won the Corporate Fashion Award at the end of the night.